Sunday, January 21, 2018


I don't have a digital assistant.

Actually, I find robotic voices a little creepy. It's especially startling to answer your phone and find someone who sounds like a person asking how you are and laughing about their kids, and you realize it's just a scripted bot, not a person, on the other end.

The simulation of the human voice is what creeps me out, I think. Similarly, I can't stand the kind of animation that you now see in video games and lots of movies, with people who look close to real but just have that tiny bit of "offness" that completely repels me.

Anyway, this is my own quirk, and to each their own. But I think about this every time I hear a commercial in which an actress is impersonating a digital assistant. Why have the advertisers decided that the digital assistant is the perfect pitchwoman? Are we that dependent on our own flawed creations? 

Maybe this is a silly question to ask about advertising--which after all, has used cartoon bears, dancing raisins, and a man sailing a tiny boat in your toilet tank as "trusted authorities" for the sake of selling us stuff. In light of that, why not use the digital assistant?

There's just something wild to me about an actress impersonating a digital assistant, given that the digital assistant impersonates human assistants. More and more, we are living in a world of such circularity, of illusion. There could be a story here. Right now what I have is just a sense of unease, but unease leads to plenty of stories. Unease is the scratch of a match against the striking pad.

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